OVERVIEW
Cuppa is a hypothetical, organic herbal tea company. Cuppa encourages its audience to "slow down from the busyness of life and have a Cuppa tea." The branding of Cuppa utilizes organic shapes representative of tea leaves and flowers, as well as, a bold complimentary color palette of purple and yellow with green as a supporting color. I created a complete brand for Cuppa including packaging design, business cards, typography, colors, patterns, a brand book and more.
TOOLS
Adobe Illustrator, InDesign & Photoshop
FINAL LOGO DESIGN
FINAL PRODUCT DESIGN
BUSINESS CARDS
BRAND GUIDE
LOGO SKETCHES
MOODBOARD
